Compliance Guidelines

Quality traffic, transparent promotion, and responsible lead generation

Vertex Leads Network works with advertisers, publishers, lead buyers, and lead sellers who follow campaign rules, traffic quality standards, and responsible marketing practices.

Traffic Source Review

Publishers and lead partners may be reviewed based on traffic source, promotional method, audience quality, and campaign fit.

No Misleading Claims

Promotions must not use false promises, fake urgency, unauthorized brand names, or deceptive landing pages.

Call Campaign Standards

Call campaigns require consent, accurate representation, and compliance with advertiser-specific call requirements.

Lead Quality Checks

Lead buying and selling opportunities are subject to approval, lead quality review, and campaign-specific criteria.

Prohibited activity

✕ Fake or fraudulent leads

✕ Bot traffic or automated form submissions

✕ Spam, misleading ads, or deceptive claims

✕ Unauthorized use of brand names or logos

✕ Unapproved incentivized traffic

✕ Call transfers without required consent

Expected partner behavior

✓ Use clear and accurate promotions

✓ Follow campaign-specific rules

✓ Share traffic source honestly

✓ Maintain lead quality and user consent

✓ Respond to compliance review requests

✓ Avoid any activity that harms advertisers or users

Review Required

All partnerships are subject to approval

Submission of a request does not guarantee access to offers, campaigns, lead buying, lead selling, or call transfer opportunities.

✓ Campaign fit review

✓ Traffic source review

✓ Lead quality review

✓ Call compliance review

✓ Advertiser-specific rules

Have a compliance question?

Contact Compliance Team